I collaborated with this iconic American brand's in-house creative team to roll out their new branding. This awareness campaign for H-D® Riding Academy enticed new riders to take their course. 

Role: Art director, designer, production artist

TruStage celebrated 20 million members protected by launching a social media contest called The Community Spark Awards. We created Twitter and Facebook posts to promote the contest, inviting people to nominate kids doing good in their communities. The contest generated 155 nominations, 6,000 visits to the landing page, 18.4% post engagement, and 38 media stories nationwide. Twenty winners received $1,000 each for charities of their choosing.

Role: Art director, designer, production artist

Imagine a course where each hole is an exact replica of the world’s best golf courses. That’s Northern Bay Golf Resort & Marina — a dream come true for today's golf pro. To capture this rich brand experience I hand-picked materials and built each ad to be a one-of-a-kind, just like the original golf course. 

Role: Senior art director, designer, production artist

When these billboards went up, so did regional sales. This seasonal campaign was the topic of Madison-area water cooler conversations and Sunday sermons. Even local newspapers wrote about this billboard campaign. 

Role: Senior art director, designer, production artist

When HCA North Florida needed a site to promote and educate parents on the hospital’s pediatric ER services, my team and I delivered a message that calmed the fears of young patients by using fun, child-like illustrations that portrayed the kinds of kids that our client cared for. The site answers questions like, “When is an allergic reaction an emergency?” and lists which HCA system hospitals are close by, along with up-to-the-minute wait times and directions.

Role: Associate creative director

I created this site for Madison’s favorite seafood source to make them much more competitive—pandemic or no pandemic. The main improvements include online ordering and increased taste appeal by design. Reel in the orders!

Role: Art director, web designer, writer

Brothers Bar & Grill has 17 Midwest locations and serves three diverse audiences: business lunch, late-night college and weekend family dining. Our challenge was to reposition the brand personality so Brothers could market to those three different day-parts in one voice, thus maximizing marketing dollars. Ownership also used our strategic creative solution to train staff to live up the brand, inside and out. CD & Copy: Idea Stalker/Doug Voegtle.