swedish covenant hosptial

Swedish Covenant Hospital of Chicago needed an awareness campaign that would stand out in a market saturated with large healthcare systems and large advertising budgets. My team and I came up with “I’m Swedish”. We pitched against Chicago’s best ad agencies and won the business. The demographic depicted in the campaign are obviously not ethnically Swedish, but they are philosophically Swedish. Our point was to share the values and beliefs of Swedish Covenant Hospital and capitalize on incredible campaign extensions from buttons to signs to uniforms.

Role: Associate creative director